Chris Mead
CD / CW / LA
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Amanda Foundation

To increase awareness for the Amanda Foundation, we developed a series of programmatic digital banners that used your browsing behavior to match people with their perfect pet.

Amanda Foundation: Digital Pawprint 

Using tech to match the perfect pet to the perfect person

Working with the Amanda Foundation, we created the first pet adoption drive powered by data. Using programmatic digital media to advertise the perfect pet to its ideal owner, based on their shared personalities and lifestyle.

CASE STUDY

PERSONAL ADS
These are a few of the targeted ads we created, matching real Amanda shelter pets to their ideal human archetypes.

RESULTS
The campaign got some good press for being at the forefront of data-driven / programmatic creative, with one article saying “it's easy to see why this campaign is one of the archetypal programmatic case studies.” We even made it into a textbook.
But, most importantly, every animal we featured was matched to a happy, loving home.
We know that no pet is perfect for everyone. But every pet is perfect for someone.

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