BEATS PRESENTS: THE LEGEND OF RICALLEN
How do you solidify a celebrity bromance? You buy something expensive and wildly irresponsible together. This is the story of how two superstar BFFs — Buffalo Bills QB Josh Allen and F1 driver Daniel Ricciardo — took their friendship to the next level. By buying a racehorse, and naming it Ricallen.
THE TRAILER
THE FILM
THE MERCH
We worked with Daniel’s own clothing label, Enchanté, to produce a limited run of Ricallen-inpired clothing that was featured in the film and made available to buy.
THE LAUNCH
Ricallen came flying out of the gates with a huge push from the guys. With Daniel arriving at the Belgian Grand Prix in a Ricallen shirt and racing in a custom Ricallen helmet.