Chris Mead
CD / CW / LA
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Westfield LOLiday Cards

Westfield came to us for a way to increase holiday joy at their malls. We created a social / digital augmented reality AR app, as well as desktop site, all to help shoppers get way, way too into the Christmas spirit.

Westfield LOLiday Cards

Holiday shopping isn't all that jolly. It actually kind of sucks. To help Westfield bring some authentic cheer to their malls, we created LOLiday Cards - an Augmented Reality app that placed shoppers in 15 unexpected, shareable scenes. Triggered by backdrops that could only be found in Westfield shopping centers. 

THE A.R. APP

Over 20,000 people downloaded the mall’s mobile app, and from the looks of it, they managed to have some holiday fun after all.

DESKTOP / MOBILE SITE

For those who couldn't make it to the mall, we partnered with Awkward Family Photos to help people share the LOLidays from home.