Beats x kim vs beats x jim

We set out to make this year’s launch of the Beats Studio Pros the biggest ever, by enlisting some serious celebrity star power. The question was… which celeb? To find the perfect partner, we masterminded a plan that put two cultural titans and their Beats head-to-head, then let the world decide. And decide they did.

CASE STUDY

THE LEAK

It all started when Jimmy, in his excitement, leaked the test materials for his new Beats Studio Pro concept. His signature color, Mustard, was “inspired by a deep and abiding love for hot dogs.” But his overeager share prompted Beats to respond.

THE FILM

It wasn’t long before Jimmy discovered just what - or, rather, who - he was up against.

THE SHOWDOWN

The rivalry spread across culture, playing out in the press, social media, wild postings, and even The Tonight Show, where the Kim and Jim settled the beef once and for all.

So, we may have stacked the deck for Kim. But as Fast Company’s Jeff Beer said, “Regardless of which headphones were chosen, the one guaranteed winner is Beats.”