Kia Forte: Unruled.
How do you launch a compact sedan in 2019? By literally launching it. We introduced the all-new Kia Forte with an integrated ad campaign featuring broadcast TV, and digital media.
KIA FORTE. UNRULED.
Ah, the compact car. A dying segment where price and practicality rule. So to launch the new Forte, we spent over a million dollars turning a boring compact sedan into a Red Bull-sponsored speed demon.
And then we made fun of it.
BROADCAST
ONLINE CONTENT
These :15 product spots showed off Forte’s impressive tech and Unruled attitude. They work hard. They play hard.