Chris Mead
CD / CW / LA
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Kia Forte: Unruled.

How do you launch a compact sedan in 2019? By literally launching it. We introduced the all-new Kia Forte with an integrated ad campaign featuring broadcast TV, and digital media.

KIA FORTE. UNRULED.

Ah, the compact car. A dying segment where price and practicality rule. So to launch the new Forte, we spent over a million dollars turning a boring compact sedan into a Red Bull-sponsored speed demon.

And then we made fun of it.

BROADCAST

ONLINE CONTENT

These :15 product spots showed off Forte’s impressive tech and Unruled attitude. They work hard. They play hard.