Chris Mead
CD / CW / LA
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HBO

To celebrate HBO's commitment to female creatives, we created an integrated TV, broadcast and digital campaign turning the camera onto the women behind the scenes of some of their greatest shows.

BECAUSE OF HER

For Women’s History Month, we created #BecauseOfHer. Showcasing HBO's commitment to their female creatives, and highlighting some of the women whose work makes our favorite shows possible.  

BALLERS: CHLOE DOMONT

 

INSECURE: AMY ANIOBI

RECOGNITION

The campaign got noticed by a lot of the right people, earning a One Show merit, Creativity editor’s pick, and a shout-out from Mr. The Rock Johnson.