Chris Mead
CD / CW / LA
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Shine On Sierra Leone

We wanted to help Shine On Sierra Leone raise awareness and funding for a new school. So we let users put themselves in the shoes of an African child walking to school, through an interactive digital experience that’s literally 9 miles long.

THE 9-MILE SCROLL FOR SCHOOLS

We built a website that’s actually 9 miles long. Why? Because that’s how far kids in Sierra Leone walk to school. Each way. Scrolling the site earned donations for Shine On Sierra Leone to build more schools. Reaching the end is no easy task. But it’s nothing compared to what these kids do every day.

CASE STUDY

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JOIN THE WALK
Wake up before the crack of dawn to join a group of children on their typical walk to school. The video player is tied to the user scrolling — no scroll, no progress. Fingers getting tired? Taking a break triggers a link to donate, helping bring education closer to home.

PRINT
We promoted the experience with posters and outdoor advertising across Los Angeles.

ONE MILE AT A TIME
The site’s mile markers were shared out, in sequence, by influencers including Rosario Dawson and Zoe Kravitz, giving fans a taste of what lies in store on the journey.

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