Chris Mead
CD / CW / LA
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The Toyota Hall of Fame

Are you a Fantasy Football great? Then we want you in the Toyota Hall of Fame. We created an interactive digital installation inside Levi's Stadium, home of the San Francisco 49ers. Then blanketed the internet with videos, banners, and web activations urging the greats to heed the call of the Hall. Featuring experiential, touch-screen, and immersive technologies. And a smoke chair.

The Toyota Hall of Fame

Toyota's partnership with Yahoo Fantasy Football is born from a mutual appreciation for greatness. So we built a campaign — and a massive installation — to honor the greatest greats of America's top sedentary sport. 

2014 CAMPAIGN: BECOME HALL OF FAMOUS

Toyota + Yahoo! Fantasy Football

THE INSTALLATION

Artifacts. Trivia. The Shiva. All within the home of the NFL’s San Francisco 49ers. We put other Halls of Fame to hall of shame.

Football-phone stations provided visitors with "educational" "information."

PREROLL

These quick, attention-grabbing spots drove nominations.

 

UPDATE: THIS YEAR, IT’S HALL OR NOTHING.

How could we top 2014? With a new campaign, new tagline, and two new additions to the Hall. 

THE FAME PREDICTOR

This technical achievement measured your potential (or lack thereof) to become a Toyota Hall of Fame great. Write-ups and icons were created for 30 different predictions.

THROW A FANTASY FOOTBALL

Using a Kinect sensor, we tested visitors' talents at chucking an invisible ball at virtual targets. Winners got to keep the ball. Everyone was able to get their personal highlight video sent to them via text message.

BANNERS

A round of digital media drove nominations. And gave us another opportunity for some snarky fun.