badass rainbows

It was an idea almost idiotic in its simplicity: that rainbows are badass, and should be treated as such.
Such is the origin story of the (now defunct) badassrainbows.com.
It started as a two-man quest to win an agency blog competition, and led to cool stuff like newsmen calling us stupid. This happened 10 years ago, and Dan still feels bad that the guy didn’t say my name.