westfield loliday cards
Holiday shopping isn't really that jolly. It actually kind of sucks. To help Westfield bring some authentic cheer to their malls, we created LOLiday Cards - an Augmented Reality app that placed shoppers in 15 unexpected, shareable scenes, triggered by backdrops that could only be found in Westfield shopping centers.
Over 20,000 people downloaded the app, and from the looks of it, they managed to have some holiday fun after all.
DESKTOP / MOBILE SITE
For those who couldn't make it to the mall, we partnered with Awkward Family Photos to help people share the LOLidays from home.