FUN IN THE SNOW

The Kia Stinger and Sorento were built to perform in the snow. Who knew? Apparently Kia did, because last year they gave us a hard drive full of snow driving footage and asked us to make heads or tails of it. No budget, no biggie. We crafted a couple scripts and a quick edit, and a few days later we sold four new spots. We may well have helped sell some cars too, because these videos have amassed over 2 million views online. I don’t get it either.