UNRULED

Compact cars are seen as a compromise. A category where price and practicality overrule style and innovation. But compacts shouldn’t have to be boring. And we set out to prove it with the release of the 2019 Forte. First we partnered with Red Bull to build a custom race edition Forte. Then we hired 24-year-old pro racing phenom Collete Davis to drive… the production model. Finally, we capped off the launch with an actual launch: one car, one driver, one take, zero wires or safety nets. Some might call it excessive. We called it Unruled.

ONLINE CONTENT

These bad boys showed off Forte’s tech, while carrying on the spirit of Unruled.