Ah, the compact car. A category where price and practicality always overshadow style and innovation. But compacts shouldn’t have to be boring. And we set out to prove it with the release of the 2019 Forte. First we partnered with Red Bull to build a custom race edition Forte. Then we hired 24-year-old pro racing phenom Collete Davis to drive… the production model. Finally, we capped off this product launch with an actual launch: one car, one driver, one take, zero wires or safety nets. Some might call it excessive. We called it Unruled.


These :15 product videos showed off Forte’s impressive tech, with the Unruled spirit. They work hard. They play hard.