In 2011, Facebook asked us to help launch Facebook Studio, a one-stop resource to show marketers the creative possibilities of their platform.
Why do educational videos have to be so educational? We set out to make tutorials that inspired.
facebook studio awards
A few months in, an award show was introduced to sweeten the deal. We introduced it with this poster.
When Facebook Studio reached 1 million Likes, we wanted to give some recognition back to the community. So we awarded each of their fans with a cut-and-fold version of the prestigious Blue Cube. More than just desk hardware, it was physical motivation to earn the real one.