THE AMANDA FOUNDATION: digital pawprint
The first pet adoption drive that's driven by your data
The Amanda Foundation goes to incredible lengths for shelter pets. But they can't do it alone. They need the right people to adopt their rescue dogs and cats. Unfortunately, a lot of people won't adopt a shelter pet because they don't know if that animal will be a good fit. So we invented a way for Amanda pets to introduce themselves online, and make a connection with the perfect human before they even meet.
Here's how it worked:
These are a few of the ads we created, matching real Amanda shelter pets to their ideal human archetypes.
We know that no pet is perfect for everyone. But every pet is perfect for someone.