THE AMANDA FOUNDATION: digital pawprint 

The first pet adoption drive that's driven by your data

The Amanda Foundation goes to incredible lengths for shelter pets. But they can't do it alone. They need the right people to adopt their rescue dogs and cats. Unfortunately, a lot of people won't adopt a shelter pet because they don't know if that animal will be a good fit. So we invented a way for Amanda pets to introduce themselves online, and make a connection with the perfect human before they even meet.

 

Here's how it worked:

Pets are proven to improve quality of life. But they aren't one-size-fits-all.

Pets are proven to improve quality of life. But they aren't one-size-fits-all.

Factors like age, activity level and family status mean some animals are a better fit than others.

Factors like age, activity level and family status mean some animals are a better fit than others.

Modern display ads use information like a person's location and browsing behavior to serve them hyper-relevant messages.

Modern display ads use information like a person's location and browsing behavior to serve them hyper-relevant messages.

So Amanda Foundation decided to use the same data to serve that person a hyper-relevant pet.

So Amanda Foundation decided to use the same data to serve that person a hyper-relevant pet.

By factoring in unique lifestyle traits, interests and needs, Amanda was able to serve people their perfect pet - ready to be adopted now.

By factoring in unique lifestyle traits, interests and needs, Amanda was able to serve people their perfect pet - ready to be adopted now.

These are a few of the ads we created, matching real Amanda shelter pets to their ideal human archetypes.

We know that no pet is perfect for everyone. But every pet is perfect for someone.