It was an idea as simple as it was idiotic: to transform the much-immasculated rainbow into a symbol of manliness.
What started as a two-man quest to win an agency blog competition led to cool stuff like newsmen calling us stupid.
Here are some of the posts from the now-defunct BadassRainbows.com.
Rainbows were macho-ized. Minor recognition was achieved. Fun was had by all.