THE 9-MILE SCROLL

It's easy to take education for granted. But in Sierra Leone, children often walk miles to the nearest school, braving obstacles such as baking sun, torrential downpours, and dangerous wildlife - and that's just one way. To help Shine On Sierra Leone raise awareness and build much-needed schools, we let people experience the daily 9-mile journey of one group of real children – by creating a website that's literally 9 miles long. 

CASE STUDY

 

JOIN THE WALK
Wake up before the crack of dawn to join a group of children on their typical walk to school. Don't worry, it only takes about 5 hours.

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FINGERS GETTING TIRED?
Our video player is tied to the user scrolling. No scroll, no progress. A persistent mile counter and map help people keep track of their progress, and a call to donate urges them to bring a school closer to home.

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ONE MILE AT A TIME
Our mile markers were shared out by influencers such as Rosario Dawson, Sammy Wilk, and Zoe Kravitz, giving fans a taste of what lies in store on the journey.

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