THE 9-MILE SCROLL

It's easy to take education for granted. But in Sierra Leone, the average child has to walk 9 miles to the nearest school. All while braving obstacles such as baking sun, torrential downpours, and dangerous wildlife - and that's just one way. As a non-profit, Shine On Sierra Leone builds much-needed schools throughout the country. To help them raise awareness, we built a website that’s literally 9 miles long. Presenting the 9 Mile Scroll. It’s not for the faint of heart. But it’s nothing compared to what they go through every day, just for an education.

CASE STUDY

 

JOIN THE WALK
Wake up before the crack of dawn to join a group of children on their typical walk to school. Don't worry, it only takes about 5 hours.

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FINGERS GETTING TIRED?
Our video player is tied to the user scrolling. No scroll, no progress. A persistent mile counter and map help people keep track of their progress, and a call to donate urges them to bring a school closer to home.

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PRINT
Posters and outdoor advertising appeared across LA.

ONE MILE AT A TIME
The site’s mile markers were shared out, in sequence, by influencers such as Rosario Dawson, Sammy Wilk and Zoe Kravitz, giving fans a taste of what lies in store on the journey.

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